Launched in Europe in March 2011 the BluEarth-1 has earned the top designation under Japanese tire manufacturers’ labeling standards for rolling resistance. In addition to reducing environmental impact through advances in fuel economy, the BluEarth-1 reduces stress and enhances the driving experience for drivers and for passengers.
The BluEarth minimizes the traditional tradeoffs between low rolling resistance, on one hand, and wet grip and long mileage on the other. It surpasses in that regard even the DNA dB super E-spec, our former flagship product in environmental performance.
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